The samsung company Current Market Stertegy

 Essay upon Samsung Current Market Stertegy

Samsung Electronic devices Co. Limited., a leading mobile phone provider, recently hosted a roundtable debate focusing on you can actually 2009-2010 organization strategy in Egypt. The main speaker at the event was Mr. Fight it out Park, Branch Manager from the Samsung Cairo Office, whom provided his insights in to Samsung the two globally and locally and also an idea about the direction of the business over the the coming year.

Mister. Park began his display with an understanding of the great Samsung Electronic devices since its invention in 1969 to the organization of their Digital Mass media and Marketing and sales communications Division in 2009.

He provided an explanation of Samsung's global network across 59 countries with 27 making subsidiaries, forty-eight sales subsidiaries, 1 manufacturing and sales subsidiary, being unfaithful regional head office, 21 branch offices, of sixteen research and development centers, 3 syndication centers, and 6 design and style centers.

He then illustrated Samsung's location as a world leader in the consumer electronics market, holding the top business position globally in LCD TVs (21%), monitors (16%), LCD Panel TVs (27%), flash storage (32%), energetic RAM (DRAM; 31%), and static RAM (SRAM; 28%). Samsung even offers the second-best market share globally for A4 color lazer multi-function printers (30%) and mobile phone handsets (17%).

Mr. Playground noted that Samsung is the fastest developing global manufacturer since 2002 and is rated 21st among all global businesses in 2008 with consolidated revenues of $108bn, that digital mass media and sales and marketing communications contributed 65%.

In Egypt, Samsung has accomplished 32% business in the FLATSCREEN market since April 2009, and 49. 3% expansion in the hand held products (HHP) division from Q208 to Q209. The HHP section has viewed steady business growth with time from 12. 7% in December 08, 13. 8% in January 2009 and 15% in February 2009. " The consistent market share growth in Egypt reinforces our leadership position around products, technology and market segments. As a digital convergence leader...