Product Toxic contamination of Meeks & Manley
Product Toxic contamination of Johnson & Johnson
MAN 3554-1 Workplace Continuity & Contingency Planning – 1 Michelle Alderman
June 8, 2014
The company I selected to write regarding is Johnson & Johnson and its problems with Tylenol. Back in 1982 for reasons they did certainly not know because of the " works of a malicious person or persons, most probably unknown, replaced Tylenol Extra-Strength capsules with cyanide-laced capsules, resealed the packages, and deposited these people on the shelves of at least a half-dozen or so medical stores, and food stores in the Chicago place. The toxic capsules had been purchased, and seven unsuspicious people passed away a horrible death” (Case Research: The Johnson & Manley Tylenol Crisis). Johnson & Johnson is the parent firm of McNeil Consumer Goods Company that makes Tylenol needed to suddenly and without any warning explain to the entire world why their very own trusted brand Tylenol was suddenly killing people. Robert Andrews, associate director pertaining to public relations by Johnson & Johnson recalls how the organization reacted inside the first times of the catastrophe: " We got a contact from a Chicago information reporter. This individual told all of us that the medical examiner generally there had just given a press conference-people were declining from poisoned Tylenol. He wanted our comment. As it was the initial knowledge we had here in this department, we all told him we realized nothing about this. In that initial call all of us learned even more from the media reporter than this individual did from us. " The leader of Johnson & Johnson reacted simply by forming a strategy team of seven people. This is what the team's strategy was " " Exactly how protect the individuals? " and second " How do we save this product? " The company's initial actions were to immediately alerted consumers throughout the nation, via the media, never to consume any sort of Tylenol product. They advised consumers not to resume using the product until the extent of the tampering could possibly be determined. Johnson & Manley, along with stopping the availability and advertising and marketing of Tylenol, withdraw every...