Point-of-Purchase Displays: Advertising Tools for Retailers

 Point-of-Purchase Displays: Promotional Tools for Stores Essay

Erin Luke

Design Survey

Oct 19, 2004


Point-of-purchase (POP) shows are advertising tools intended for retailers. These types of 3D shows are used in items including video games, and frozen food. Milwaukee have been an important position for APPEAR design and manufacturing for over 50 years.[1] The exhibit Via Corner Pubs to Spectacular Cars will be showing at the Milwaukee Company of Art and design and style from September 23 right up until March 13, 2005. Two promotional styles I feel that contrast in terms of powerful consumer charm both originate from the DCI marketing company. Among the best is a design and style for AT& T cellular 2003, and the least good in my opinion may be the Hormel 2001 design intended for Pork Roast Au Jus.

Hormel (2001, DCI marketing) shows an exhibit for Pig roast Au jus. The product is in a black rectangle-shaped plastic field, with a paper label wrapped around this. The screen is simple. The self-facing shelves system is made from clear plastic allowing the Hormel images to be the key visual emphasis. The newspaper label's main colors are green, crimson, gold on a black backdrop. The word's Hormel and Pot Beef roasts, Au Jus are placed previously mentioned a picture with the product when ever cooked. This picture from the food uses up almost half of the box's space. Located on the bins lower left corner is definitely the text " Fully Heats in four minutes” using a circular edge around it. The location of this product can be in a super market refrigerator section. The light for this would not be since bright because other goods, because it can be sitting behind refrigerator doors or over a lower retail outlet shelf.

I think in some ways Hormel succeeds for creating a great attention grabbing merchandise, but falls flat at producing a desirable item. The personal shelving method is very progressive because it is label is its own billboard. How a boxes packaging faces the viewer, as opposed to the viewer looking down on the label assists draw a persons gaze for the product quicker. Hormels POP display insufficient success can come from its lifeless...