Cool product: Dahi Example

 New Product: Dahi Case Study Composition

PRODUCT & COMPANY MANAGEMENT – DAHI [ASSIGNMENT] SUBMITTED BY: VARDHAMAN P08082

PRODUCT & BRAND PLACING FOR DAHI

SWOT research of the Milk Industry

STRENGTHS Demand ProfileMarginsProduct Blend Flexibility| WEAKNESSPerishabilityLack of control of yieldsLogisticsDistribution| OPPORTUNITYValue AdditionExport Potential| THREATS

Unorganised Sector

Significant Competitors

Amul and Nestle are Main competitors with presence in both North and South markets Regional Competitors

* Mother Dairy

* Nandani

5. Aavin

5. Heritage

5. Niligiri

MERCHANDISE - #1

Brand Name: SHAGUN DAHI

Shagun Dahi – Fresh ‘n' Healthy

Focus on Consumer

This product will be targeting all the age groups.

Pricing

For a 200ml pack, the MRP would be Rs. 9. 00/-

Promotion

Company Ambassador – Mrs. Sridevi [Actress] – we have picked her because she is a well known image in North and also south.

* TELEVISION SET Ad campaign

* Press Advertisements

* Recruiting Programs

Availability of the item

The product can be made available in any way local level as well as countrywide level very markets and retail restaurants. Eg: Big Bazzar, Dependence Fresh, More, Kirana Walas etc .,

Brand Image

5. It likes good

* Delicious to have

* Family Product

Packaging

The labeling will have the mnemonic of the cow, development of the pictures and encouragement of the brand's position - Fresh ‘n' Healthy

Clean ‘n' Healthy

Shagun Dahi

PRODUCT -- #2

Brand Name: Slender Dahi – Body fat free

Concentrate on Consumer

This product would be targeting the fitness mind consumers

Pricing

To get a 200ml pack, the MRP would be Rs. 13. 00/-

Promotion

Brand Ambassador

1 ) Bipasha Basu for North Market, as she previously endorses the fitness products, this would be easy to position the item. 2 . Asin for the South industry, she remains to be a popular icon in the southern region and the lady endorses a large number of products inside the south.

* TELEVISION Ad campaign

2. Press Advertising

*...

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